Rivershark, Inc.

Rivershark, Inc. [www.tourneycentral.com] is made up of three main business units. The first is a development of Web-based applications for trade associations and medium-sized groups. The second is a youth sporting event production, providing a comprehensive Web-based operations management center from marketing through advertising to Real-Time scores and photos under the brand TourneyCentral.com. The third is a "greenhouse" operation, which cultivates and nurtures "off-the-wall" ideas under the brand Ideacrankers. A common thread among the three business units is an incorporation of the Internet within the operations, marketing and fulfillment functions. As in the case of TourneyCentral.com, the Web sites are the products. If they are down, Rivershark is out of business.

Prior to signing on with INetU Managed Hosting, Rivershark had partnered with several ISPs who appeared financially stable at the time of the deal, but quickly went under, taking Rivershark's business offline with them. When Rivershark went looking for a new hosting partner, operational and fiscal stability were critical. They found both in INetU Managed Hosting. "Since signing on with INetU, I sleep nights," said Gerard McLean.

When asked to offer a story about one particular time where INetU's service came in handy, McLean gave an unusual but telling answer: "Most of the time, 'hero' stories are created as a result of people not planning properly or allowing a situation to slowly get worse until they swoop in and 'save the day.' I don't have a hero story for INetU because INetU quietly monitors and tweaks our servers and notifies us BEFORE things go badly."

"When we call technical support, we spend no time on hold. INetU has figured out that ultimately, technology serves people. The culture appears to be 'people first, machines can always be replaced,'" said McLean. "That is a quantum leap in culture when it comes to technology companies."

Asked if the would recommend INetU to businesses looking for a reliable hosting service, McLean said, "Absolutely, and we have. The key question is: Is your Web-based project critical to your operations? If it is, then INetU is the only place to host."

Rivershark, Inc. [www.tourneycentral.com]

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