Protect Your Brand - Opt-Out of .XXX Domains

Posted: 10/25/2011
By: Jeanine S.

On September 7th 2011 the ICM Registry launched the sunrise period for .XXX domains specifically introduced for the adult website community. The 52 day window (sunrise period) will be open until Friday October 28Th.  During the sunrise period trademark holders can claim the rights to certain domains before the .XXX domains become open to the public. This will remove your trademarks from the .XXX pool of domains.

The sunrise period for .XXX domains is split into two segments. Sunrise A is for individuals in the adult sponsored community and Sunrise B is for business outside of the adult sponsored community.  Sunrise B is for businesses who want to protect their brand. These applicants have qualifying trademark registrations and they do not want their brand name associated with an .XXX domain.

On October 28th the sunrise period will end.  At this time if there is no conflicting applications by anyone in Sunrise A, the Sunrise B applicants name will be blocked/removed from future registration.

Want to preserve your trademark’s integrity?

You can easily do so by using an ICANN-accredited registrar; you can find a list on icmregistry.com.  Through these registrars you can pay a small fee that will preserve your trademark's integrity. Only the accredited registrars can help you secure your trademark. Unfortunately INetU does not provide this service, which is why we want to direct you to those who do. Anyone with trademark rights can opt-out of .XXX domains.  But hurry you only have until October 28th!

What happens if you miss the sunrise period?

After the sunrise period ends, a “land rush” period begins. The land rush period will last from November 8 to November 25, 2011.  However during the land rush period only organizations in the adult sponsored community can purchase the .XXX domains. The .XXX domains will then become upon to the public on December 6, 2011 on a first come first serve basis.

If your business does not want your brand to be associated with the adult sponsored community you have until Friday October 28th to protect your trademark. Of course, if someone does use your trademark for an adult domain, you can defend against it. But an ounce of prevention is worth a pound of cure.  Take proactive measures today to secure your domain and protect the integrity of your brand!

 


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